Academic Lead: Bettina Nissen
A number of factors influence the adoption of new technologies by different consumer groups, including perceptions of benefits and risks, ease of use, attitudes and social norms, and the influence of mass media. Through ethnographies, workshops, action research and participatory design, this strand will seek to understand potential drivers and barriers to adoption of PETs and online harm reduction interventions at both the organisation and citizen level – feeding requirements into projects and bringing their results to stakeholders’ attention.