David Zendle is a behavioural data scientist and a world-leading expert on the social impact of video games and gambling.

He is the author of several key references on the topic of loot boxes, including the world’s most highly cited paper on this topic. He is involved in building evidence-based policy into consumer behaviour and financial harms across a variety of domains. He has provided oral testimony on this topic to a variety of government investigations across the globe. David is a Lecturer in Computer Science at the University of York an academic affiliate of the Behavioural Insights Team.