The Decline of Third-Party Cookies in the AdTech Sector Of Data Protection Law and Regulation (I)

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The Decline of Third-Party Cookies in the AdTech Sector Of Data Protection Law and Regulation (I)

Asma Vranaki & Francesca Farmer

mission2 lawreg

Abstract

Nowadays, third-party cookies or similar technologies (TPC) routinely fuel modern digital advertising operations like data monitoring, data analytics, profiling, targeting and predictions.
Link to Paper

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